Inertia's picture

OpenTK Logo

Since the old topic has grown quite large and off-topic, let's draw a line and continue from here.

This topic deals with the letters "OpenTK", font choices and design. All posts regarding the mascot will be (re)moved.

General guidelines (updated):

  1. It would be good if the website logo and splash screen logo are exactly the same. To increase recognition. That means it should work at very least on the website's background color and white background (so it can work together with GL and AL logos). If it can stand independent of background color (e.g. by a frame) that's even better.
  2. The logo might be shown next to the OpenGL and OpenAL logos. It should not be too freaked out compared to them.
  3. The logo should be serious. OpenTK is not a joke.
  4. Rather work with shapes and color, instead of glow, lensflare or other state-of-the-art effect.
  5. The logo should be sharp, not too blurry.
  6. People who use OpenTK are software engineers.
  7. OpenTK assumes cross-platform through .Net&Mono is the future. No medieval fonts. No anvil. No forge. No brutish tools.
  8. However Metal as a material is ok, if it does not show dirt, strain or corrosion (rust).
  9. OpenTK favors productivity over full low-level control. A "simple, yet elegant" logo could imply this.

Suggestions so far:

Fiddler's:

Inertia's:

Puklaus' (click for bigger version):

Flopoloco's:

Nythrix':

Oyvindra's:
logologologo

Keep in mind that most of these are sketches, not supposed to be final as-is.

Fiddler put it right in his last post, so going to cite:

A general reminder of what we are looking for.

We basically need a way to say "OpenTK" in a distinctive / artistic manner. Inertia has provided a rough idea of what we are looking for. Flopoloco has broken down the different ways to approach the problem.

Maybe I am stating the obvious here, but we are still in the brainstorming stage: gathering different ideas and designs, saying what we like or not, evolving existing ideas. Some designs will be shot down immediately. Others will mutate and survive. In the end, we'll be left with a few refined ideas - then we'll vote for the best and make it our logo.

Since we are talking about art, a subjective topic, it's highly likely that not all of us will be able to agree 100% on a design. Fortunately, there is no immediate pressure for a final decision. Branding may be important, but the project will survive without a logo, as it always has, which gives us the opportunity to do things right. And do things right we should: once we pick a design, it sticks.

It all boils down to this: creating a logo is a creative process. Don't hesitate to propose a design, even if it seems silly at the time. If nothing comes out of it, we are no worse off than before, but there's also a chance that you've hit gold!

Last but not least: we are not payed for this. All contributions are welcome, from design proposals to (constructive) criticism, provided you keep it civil and avoid personal jabs.


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Inertia's picture

The font sure looks interesting, but I think the missing pieces deliver a wrong message about OpenTK.

the Fiddler's picture

Or the right message, depending on where you are standing. :)

This looks interesting, but maybe it would be nicer with a few less "bite marks"?

objarni's picture

The bite marks kind of remind me of 50's signs.. Neon light. Not that I associate that with either "good" or "bad" - just an impression.

Inertia's picture

Or the right message, depending on where you are standing. :)
OpenTK is perfect. Version increments just make it more perfect. :P

nythrix's picture

I'm posting a plain logo and the svg file. I like the font but I'm out of ideas. I made like 15 versions but none got me. I've also tried the short "OpenTK" version but this looks much better IMO.

Anyone skilled?

AttachmentSize
nythrix_pic_opentklogo03b.svg5.47 KB
nythrix_pic_opentklogo03b.png15.9 KB
JTalton's picture

I kind of like that last one. Simple clean. Reminds me of a Swiss army knife. Maybe you could have OpenGL and OpenAL popping out like blades. :) But seriously, I do like that last one.

Inertia's picture

Not sure whether "OpenToolkit" could actually be a valid trademark. It's a description, not a name. Also the website URL is "OpenTK" and I think the logo should read that, to avoid confusion. I've used the "planet" theme the past week - and although Fiddler couldn't resist and added some red layer to the shadows - I think it works quite well. But I'd rather see this topic move to a conclusion though and we find a logo that describes OpenTK appropriately.

The way I see the situation, 0.9.2 will not be released until the website overhaul is complete. So let's use this last day of november as the deadline for suggestions. A little reminder: Just posting black&white font examples is perfectly fine. The final logo will also be as simple as possible so it works as website header, as header in papers, as logo for CAD application or for games.

P.S. Didn't notice it before, but it appears everyone who made a suggestion so far used a font with Serifs.

the Fiddler's picture

and although Fiddler couldn't resist and added some red layer to the shadows
Not intentionally. :) Not sure where this came from (hadn't noticed it before), but I agree it works quite well - I've been using this the past few weeks, too.

nythrix's picture

Agree on that, but the OpenTK version of the last one looks like a pill :D
Currently, I'm trying to put together some thoughts that emerged here. That font of mine with outekker's b&w and a bit of oyvindra's lining. Unfortunately, I don't have anything striking yet. One of the reasons is that OpenTK does (is) a lot of things: graphics, audio, math, cross platform, mid-level, ease of use. All of these just don't fit in a "simple, yet elegant" logo.
First look at OpenAL's logo tells you what that library probably does. And that's because it does just one thing. On the other hand the (pressumably professional) OpenGL logo fails to deliver a message even though its scope (portable graphic API) is much narrower than OpenTK's. This "design choice" affects 9 out of 10 logos. People usally go with simpler abstract logos that don't tell much. Which is perfectly fine as long as a full description is provided somewhere.
That said there's two choices:
1) Emphasize one thing this project's really good at (Not sure here, this project is simply great at everything it does :)
2) Make something abstract that will stand on itself.
Choices:
1) Stress on graphics: Inertia's TK in 3D, Puklaus'
2) mine's, oyvindra's, flopoloco's, outekker's, Fiddler's
Maybe we should sort this out first?

I fail to see, how is the logo/maskot discussion holding back the release. And, you should use some kind of future tense, when announcing deadlines. Present tense is bad.

Inertia's picture

My suggested image might not be as expressive as it should be. I made that logo in 10 mins tops, and 9 minutes of that were spent on pushing the quads around and color them right to create the "TK". The font and background ellipse are just to have *something* there, the 3D object just looked weird without some kind of ground plane. In fact I'd like anything beside the "TK" simple and conservative, with the 3D Object as the little twist that OpenTK has - compared to other libraries. Note that the "TK" is not supposed to have any Texture, fancy shading or something like that. Just plain flat shaded color. The intent is not that it's 100% identifyable on first sight, but that you might get the "Aha!" when seeing it the 3rd time.

That it has been interpreted as a phallus is funny, but not really a problem. The top-left and bottom-right suggestions from Flopoloco basically use the same idea, maybe developing one of them further - to avoid confusion - is the right thing to do.

Emphasis is obviously on graphics, 5 out of 5 people use OpenGL here. No clue how you would bring all those aspects into a single image.

I don't think there must be an either-or choice, it sure is viable to do a mix between 2D (background, "Open") and 3D ("TK").