Inertia's picture

OpenTK Logo

Since the old topic has grown quite large and off-topic, let's draw a line and continue from here.

This topic deals with the letters "OpenTK", font choices and design. All posts regarding the mascot will be (re)moved.

General guidelines (updated):

  1. It would be good if the website logo and splash screen logo are exactly the same. To increase recognition. That means it should work at very least on the website's background color and white background (so it can work together with GL and AL logos). If it can stand independent of background color (e.g. by a frame) that's even better.
  2. The logo might be shown next to the OpenGL and OpenAL logos. It should not be too freaked out compared to them.
  3. The logo should be serious. OpenTK is not a joke.
  4. Rather work with shapes and color, instead of glow, lensflare or other state-of-the-art effect.
  5. The logo should be sharp, not too blurry.
  6. People who use OpenTK are software engineers.
  7. OpenTK assumes cross-platform through .Net&Mono is the future. No medieval fonts. No anvil. No forge. No brutish tools.
  8. However Metal as a material is ok, if it does not show dirt, strain or corrosion (rust).
  9. OpenTK favors productivity over full low-level control. A "simple, yet elegant" logo could imply this.

Suggestions so far:

Fiddler's:

Inertia's:

Puklaus' (click for bigger version):

Flopoloco's:

Nythrix':

Oyvindra's:
logologologo

Keep in mind that most of these are sketches, not supposed to be final as-is.

Fiddler put it right in his last post, so going to cite:

A general reminder of what we are looking for.

We basically need a way to say "OpenTK" in a distinctive / artistic manner. Inertia has provided a rough idea of what we are looking for. Flopoloco has broken down the different ways to approach the problem.

Maybe I am stating the obvious here, but we are still in the brainstorming stage: gathering different ideas and designs, saying what we like or not, evolving existing ideas. Some designs will be shot down immediately. Others will mutate and survive. In the end, we'll be left with a few refined ideas - then we'll vote for the best and make it our logo.

Since we are talking about art, a subjective topic, it's highly likely that not all of us will be able to agree 100% on a design. Fortunately, there is no immediate pressure for a final decision. Branding may be important, but the project will survive without a logo, as it always has, which gives us the opportunity to do things right. And do things right we should: once we pick a design, it sticks.

It all boils down to this: creating a logo is a creative process. Don't hesitate to propose a design, even if it seems silly at the time. If nothing comes out of it, we are no worse off than before, but there's also a chance that you've hit gold!

Last but not least: we are not payed for this. All contributions are welcome, from design proposals to (constructive) criticism, provided you keep it civil and avoid personal jabs.


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Inertia's picture

I cannot tell which is better, spent too much time on it to be objective. The building block's vanishing points are too close to it, it's almost a hexagon. The twisted TK relies too much on perspective, so the "Open" just looks wrong. Will leave the judgement to someone else :P

@kanato: Not sure if that's better, the shadow gives a sense of depth which is somehow missing in Nythrix updated picture. Pixar's shadows are much flatter, Light and camera are almost parallel to the ground plane. Maybe that's what is missing?

@nythrix: Milkshape 3D, doing another one is too time consuming just for testing :|. Just check the very first phallus I made to get an idea how sans-serifs looks. I agree there is no point arguing over where to draw the line between 2D, 2.35D, 2.5D and 3D. We probably agree anyways that the end result is always 2D. Same goes for taste about 3D objects ;)

Since I do utterly, completely and hopelessly suck at using blender's cameras and lights, the used TK.obj is attached in the hope that someone capable can find better angles for camera and lights. The TK used in the logo is just a capture of Milkshape3D's realtime preview.

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Twisted TK.rar7.04 KB
oyvindra's picture

I think the chosen logo should work on dark / black backgrounds.

With that in mind, good shadows might be hard to make.

Inertia's picture

The same problem applies to the OpenAL Logo, which has no official version with black background. I've updated the guidelines accordingly.

himek's picture

Hi...

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OpenTK.svg41.49 KB
objarni's picture

himek: nice touch with the box ... the box appeals to the "easy to deploy" part of opentk.

Inertia's picture

Indeed, nice one too. But I think the letter "K" should not be mirrored, the way it is atm it might be simply misinterpreted as black duct tape wrapped around the box without any meaning.

nythrix's picture

Is this some kind of "ripping nythrix" contest?
No seriously, this one is nice. A+ on skill and finish.
There's still room for tuneup though. Grabbing a paper.

@Inertia:
Of all the people around here, I'd expect you to like the "K". It's multi stage reading and you still get to wonder. Just how you like it :D

Inertia's picture

Yeah, this is the official "rip from Nythrix who ripped from Pixar, GTK and XNA" contest. Submissions welcome. Prizes will be announced soon.

I do like Himek's work and also Flopolocos 2nd and 3rd TK in the bottom row, but the logo should simply read "OpenTK" or "OPENTK". Not "oPENtk", 0P3|\|T|<", "OTK" or "OpenT>|". It gets too complicated you start introducing a new language. I believe the twisted TK is walking the thin line between those extremes, and it only works because the letters T and K are lit very differently and therefore are still legible.

What's imho the best aspect of the boxes and the twisted TK is that they can be used as icons. Everyone who has seen the full logo on the website will be able to associate them with it, if the only see the 3D portion.

Mincus's picture

How about: Take Himek's bottom left drawing (box with open flaps), switch the K around as Inertia suggested then put "open" on the flap above the T?

Possible problem: The "open" won't be particularly visible.

objarni's picture

Well, the box is open so maybe we don't have to write it :)